One of Jo’s favourite business ventures was from 2011-2017 when Sainsbury’s joined forces with Jo Saville and fellow make up artist and Jos business partner Sophia Price to create Boutique Cosmetics
The girls hold an uncompromised wealth of knowledge from their years of experience in the fashion and beauty industry. Jo, Sophia and the team at Sainsburys worked together to create an uncomplicated, capsule cosmetics collection which marries high pigmentation, easy application and unbeatable staying power. The range, Boutique is sold exclusively in Sainsburys stores nationwide.
The brand has been created from start to finish by Make up artists Jo Saville and Sophia Price along with the team at Sainsburys to ensure only the best will do – the range was trialled and blind tested by a large panel of professional make-up artists resulting in 90% of the make up artist panel rating the products as good to excellent and would use again. Boutique was awarded best makeup and nail product at the 2015 Beauty Awards.
Jo offers her vast industry and extensive product knowledge to other brands looking to create and develop makeup ranges on all scales.