Product Development: Spotlight on Boutique Cosmetics

One of Jo’s favourite business ventures was from 2011-2017 when Sainsbury’s joined forces with Jo Saville and fellow make up artist and Jos business partner Sophia Price to create Boutique Cosmetics


The girls hold an uncompromised wealth of knowledge from their years of experience in the fashion and beauty industry.  Jo, Sophia and the team at Sainsburys worked together  to create an uncomplicated, capsule cosmetics collection which marries high pigmentation, easy application and unbeatable staying power.  The range was trialled and blind tested by a large panel of professional make-up artists resulting in 90% of the make up artist panel rating the products as good to excellent. Boutique was awarded best makeup and nail product at the 2015 Beauty Awards.

Jo now offers her vast industry know how and extensive product knowledge to other brands looking to create and develop makeup ranges on all scales.